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Digital Marketing Manager($7k/MICE) job in Singapore at People Profilers Pte Ltd

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Digital Marketing Manager($7k/MICE) at People Profilers Pte Ltd

Digital Marketing Manager($7k/MICE)

People Profilers Pte Ltd Singapore Permanent
Apply Now
 Job Description:

Digital Strategy, Platform Development and Maintenance:

  • Lead the digital team in the creation, development, and implementation of an ‘Always-On” strategy including but not limited to SEO, SEM, and digital ads to create energising brand experiences at scale through systematic optimisation
  • Lead the digital team in analysing the performance of the “Always-On” strategy against established KPIs to determine success and translate analytics into insights to provide recommended improvements together with the appointed digital agency
  • Lead the digital team in coordinating ongoing website management and updates including but not limited to events on sale, activities and programmes updates, marketing campaigns and promotions, and troubleshoot and support website and digital issues that arise
  • Support website, app and CRM platform development and maintenance efforts, including UX coordination, testing and implementation for new features, enhancements and bug fixes

Marketing Automation Platform Management:

  • Work cross-functionally with the ICT team as well as internal and external stakeholders to develop and manage the marketing automation platform
  • Lead the successful creation and execution of marketing automation strategies and tactics to drive programmes and activities take-ups, customer retention, frequency and lifetime value
  • Manage marketing automation campaign creation and implementation through segmentation strategies, owned communications, and content offerings
  • Analyse the performance of marketing automation campaigns against established KPIs to determine success and translate analytics into insights to provide recommended improvements
  • Lead the digital team in managing the email marketing calendar including creative coordination, setup, deployments, and reporting

Marketing Promotions and Content Creation:

  • Collaborate with a cross-functional team of creative, marketing, and communications members within the marketing department in campaign brainstorming and ideation
  • Work with the cross-functional team to plan, organise and execute the social media strategy for the quarterly and ad-hoc campaigns within budgets, ensuring cross-media efficiency and close tracking of results with actionable recommendations
  • Work with the cross-functional team to drive and create social content and assets for marketing campaigns and promotions
  • Lead the social team in managing paid social channel executions and marketing support for marketing campaigns and promotions


  • University degree in Marketing, Advertising, IT, Business or relevant field
  • Prior experience in the venues and events industry is an advantage
  • Impressive track record as a digital marketing strategist, performance marketing manager and marketing automation lead with a background in both agency and corporate setting is highly desirable
  • Strong hands-on experience with SEO/SEM, performance marketing strategies and tools with at least 5 years of experience implementing and optimising digital advertising campaigns and marketing automation strategies and tactics
  • Solid knowledge of web analytics tools like Google Analytics and hands-on experience with tracking tools and setting up measuring strategies
  • Advanced knowledge of web design, CSS, and HTML for both mobile and desktop
  • Excellent verbal and written communication skills with a natural tendency to lead both people and projects, taking a logical data-driven approach to problem-solving
  • Attentive to details on what customers are asking and be able to manage stress in a fast-paced environment
  • Strong project management skills
  • At least 3 years experience managing a team

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Kindly email your resume in a detailed Word format to [ Link removed ]

We regret that only shortlisted candidates will be notified.

People Profilers Pte Ltd

Tel: 6950 9753

EA Registration Number: R1111375

EA licence number 02C4944

EA Personnel: Lee Hui En Ashley

  Required Skills:

Digital Marketing Marketing


Recommended Skills

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  • Attention To Detail
  • Brainstorming
  • Css
  • Communication
  • Content Creation
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